Twitter churns out prophets faster than a cash register. So everyday I see a parade of people who have “never done” offering advice to those who “should be doing”.
I don’t pay much attention to these guys and gals as their material rarely means anything to me but last night I saw a tweet from Danny Schawbel and I just had to get involved. Here is it:
@DanSchawbel: You have to be as committed to your social media profile as you are to your husband or wife.
For those of you who don’t don’t know Danny, he’s “the leading personal branding expert for Gen-Y”.
That should tell you two things. He’s into advertising and he’s young.
Now branding is the art of authenticity, right? It’s all about presenting the most memorable, most hireable you. No fluff allowed. So anything Dan says is sincere.
But, face it, friends, he’s still a young guy. I asked him. “Dan, are you married?” and he said “Single”, of course. And how could it be otherwise? No sane man who was married more than a few days would say that personal branding required the same commitment as a marriage. In fact, no sane man would say that who has a regular girlfriend.
So I challenged him:
@Jerry_Albright: Sorry Dan – that is absurd. U must be running out of stuff 2 say. SM commitment requires the same as marriage?
He didn’t back off.
@DanSchawbel: the magic word is commitment 🙂
But he should have.
@Jerry_Albright: Social Media needs (and deserves) nowhere close to the commitment required for marriage Bro – #srsly
Friends, I’m sure Dan’s a great guy. I’m sure many should listen to a lot of what he says. But not everything. I follow the doers not the talkers. The people who walk the walk. Remember the old saying? The pundits preach but the caravan moves on. And so should you.